Industry Collateral
Good to Go New Zealand Campaign
The new TEQ Good to Go campaign has been launched into the New Zealand market to influence travellers to cross the ditch and experience our beautiful state.
IMATE has created resources for industry to gain visibility into this campaign and align marketing activities in New Zealand. Please see below for the relevant resources.
Good to Go New Zealand Campaign Details here
New Zealand Campaign Overview here
Updated Industry Toolkit here
Credit: Tourism and Events Queensland
Good to Go March 2021
TEQ has set up IMATE to deliver more comprehensive insights and opportunities to leverage TEQ marketing activity.
As part of the new Good to Go campaign launched in March 2021 IMATE has created collateral to provide visibility into the campaign for the industry, along with advice and insights into how to leverage this activity for your business.
We’ve created a short and concise one page overview to showcase the campaign on a page, this can be accessed here
A more comprehensive presentation that outlines the new Good to Go March 2021 campaign in more depth can be found here
Credit: Tourism and Events Queensland
Industry Toolkit
This toolkit has been designed to provide insight and detail to assist you in leveraging off the marketing programs that TEQ is executing, with several easy to execute and cost-free tactics.
The toolkit has been updated based on the new Good to Go March 2021 campaign and can be found here
Credit: Tourism and Events Queensland
Good to Go Factsheet March 2021
The QLD tourism industry has the ability to align to the TEQ Good to Go campaign via a campaign factsheet.
The factsheet provides tourism businesses with the campaign background and overview along with key information for the industry.
The campaign factsheet can be found here
Credit: Tourism and Events Queensland
Creative Style Guide
The QLD tourism industry has the ability to align to the TEQ domestic campaign via a creative style guide.
The style guide provides the industry with the necessary collateral to incorporate the key campaign messaging into their marketing activity. The creative stamp is also available for download.
The creative style guide and stamp can be found here
Contact the team for any more information required.