Google Analytics 4
Migration
Do you currently use Google Analytics?
If so, are you aware of the Google Analytics (GA4) migration happening on July 1st? As of July 1st, if you’re currently using standard Google Analytics, this will stop receiving data and you will no longer be able to use Google Analytics for tracking purposes.
This will impact the way you’re tracking visitors to your website, so if you’re keen to find out more, we have pulled together some tips and tricks to help you through this migration process.
HERE ARE A FEW NEXT STEPS YOU CAN TAKE
Explore Google Analytics 4
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform. It offers advanced features and capabilities that will help you gain valuable insights into your website's performance. We encourage you to migrate to GA4 to continue tracking your data seamlessly, particularly if you’re currently using standard Google Analytics.
Consider Other Analytics Tools
Apart from GA4, there are several other analytics tools available in the market. You may want to take some time to research and evaluate the alternatives based on your specific needs and requirements. Another popular option is Adobe Analytics.
Plan Your Transition
Moving to a new analytics solution may require some planning and adjustments. Ensure that you allocate sufficient time and resources to make a smooth transition. Consider consulting with a digital marketing professional or reaching out to the support team of your chosen analytics tool for guidance.
HELPFUL RESOURCES
To help you make the transition, learn more about the GA4 migration and how to action it on your website by using the following step-by-step resources.
We understand that this transition might be challenging, and if you require further assistance IMATE have tailored solutions available should your business require it.